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The extended enterprise

Sneha Jha | April 22, 2010
By its very nature, the auto industry cannot work in isolation. It needs to perform in conjunction with two parties like cogs in a wheel. These are suppliers or component manufacturers on the supply side, and dealers on the distribution side.

Over time, the maturity of our dealers has also grown. Earlier, we had to organize training for every new software or functionality we used, today, we just send them an e-mail with a user manual and ask them to adopt it and they are able to do so.

Success Mantra: The first success secret of running an extended enterprise is strong, transparent communication and credibility with the people who you want to carry along with you. You need to demonstrate to them the value you are creating for them. Project and program management tools also come in very handy while extending large enterprises.


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