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The hybris way towards multichannel e-commerce

T.C. Seow | July 18, 2012
CIO Asia speaks to Morris Zimmerman, CTO and Groeber Burghardt, Asia Pacific vice president of hybris Software to find out more about their plans and future challenges.

As CTO, what are some of the exciting things coming up?

MZ: We will become the next SAP. ERP didn't just arrive overnight but took years to evolve and many things came together to become ERP [solution]. What we see now is, currently e-commerce does about 10 maybe 15 percent of retail revenue -- just the online channel. What will happen is, with this multichannel approach, point of sale will probably be replaced by 'mobile POS' that talks to e-commerce platform in the backend. In a couple of years, we will probably be the system that controls every sale in every channel. And that's becoming like the front-end to ERP. That's exciting for hybris.

Do you see standards maturing in e-commerce?

MZ: Yes, standards are very important. Many customers who implemented e-commerce in mature markets like US in the 2000s have to re-platform now because the standards have changed so quickly. Good thing for Asia, unlike in Europe and North America where many set up e-commerce without multichannels, in Asia, many of those don't exist. They can buy and deploy a fully integrated solution from the start. You don't have to go through all this pain, and you can learn from 15 years of best practices (from hybris) now. That's a huge advantage because in the long run, that will make these companies even more successful, because it's so hard to work over those integration challenges.

For mobile e-commerce, which will be the dominant platform, iOS or Android?

MZ: In the long run, Android will have a higher market share, but iOS will have a higher share of the wallet. If you look at who are your most interesting customers, they're the ones that are spending the most of their money. We see an interesting correlation in that they typically use the iOS platform. So, it's maybe a good idea to start with iOS first, because that will deliver the highest return, but in the mid term Android will probably reach the higher and broader customer base. It's going to be these two I think; I don't see either of them dominating over the next couple of years. Anybody else beyond these two will have a very hard time [to try to compete].

 

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