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Top 4 big data and analytics trends of 2016

Thor Olavsrud | Dec. 22, 2016
Big data and advanced analytics continued to make inroads in the enterprise in 2016 as organizations learned how to interrogate data to better understand their customers and drive efficiencies.

IBM's Watson Analytics cloud-based data discovery service is helping customers put advanced analytics into production without the complexity of going it alone.

Toyota uses analytics to keep delinquent customers in their cars

Toyota Financial Services' Collection Treatment Optimization (CTO) program uses optimization concepts developed by credit card companies and applies them to auto financing. The program seeks to help Toyota's collections agents optimize which borrowers to call to help reduce delinquencies and keep customers in their vehicles.

Starwood taps machine learning to dynamically price hotel rooms

Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel pricing rates on the fly, improving demand forecasting by 20 percent.

How big data can drive employee engagement

Echo Global Logistics' human resources function uses an analytics service from HighGround to monitor employee engagement as part of an effort to improve retention and customer satisfaction.

 

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