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UC solution simplifies BYOD for Malaysian SMEs: Avaya

AvantiKumar | Sept. 10, 2012
Avaya IP Office in Malaysia will help Malaysian SMEs to increase productivity, and compete effectively.

Avaya in Malaysia (cwm) modified

PHOTO - (from left)   Ray Teske, Managing Director, ASEAN, Avaya; and M Rasidan, Country Director, Malaysia, Avaya.


Business communications systems provider Ayava has announced the Malaysia launch of its unified communications (UC) solution, Avaya IP Office, to help small and medium enterprises in Malaysia compete more effectively, it said.

Speaking in early September 2012, Avaya Malaysia country director M Rasidan said the launch would support Malaysia's growing SME [small and medium enterprise] sector with a solution targeting organisations from five to 1,000 users. Avaya IP Office can be easily customised to help firms cost-effectively increase communications capacity and add enhanced capabilities as their business expands, he said.

The Malaysian SME market, with its focus on government-linked companies (GLCs), government and financial services sectors, represents a significant growth opportunity for Avaya, said Rasidan. "Avaya IP Office is set to help companies benefit from the Malaysian government's commitment to expand the number of high growth firms and to raise labour productivity of SMEs in a bid to turn Malaysia into a high-income nation."

"We are excited to introduce Avaya IP Office to the Malaysian SME space," he added. "SMEs are the backbone of the Malaysian economy. With Avaya's end-to-end SME business collaboration solutions, we are poised to assist SMEs become more globally competitive and ultimately increase the immense value these firms are already contributing to the nation."

With the availability of Avaya IP Office, Avaya Ethernet Routing Switch (ERS) 3500, for SMEs and Scopia, Avaya's interoperable and affordable video applications for desktop and mobile, Avaya offers end-to-end solutions to help growing Malaysian SMEs unleash The Power of We - enabling them to drive faster collaboration, smarter decision-making and better business results.

"SMEs need sophisticated communications that should be easy to manage and use, and affordable to implement in order to drive efficiency and productivity leading to more informed faster business decisions that grow revenues and improve time to market," said Avaya managing director, ASEAN, Ray Teske. "With a scalable and flexible solution like Avaya IP Office, Malaysia SMEs can benefit from big business technology that is able to grow as their business expands, helping them control their costs."

 Mobility and video collaboration

"Avaya has done a phenomenal job by bringing high scalability to IP Office in its newest release of IP Office 8.1," said analyst firm Frost & Sullivan's industry principal, APAC, enterprise communications, Shailendra Soni. "The new version is built to address the needs of different user segments, including user-based licenses which empower businesses to adopt the most appropriate license structure for their needs. Among the most important new features of release 8.1, my personal favorite is the inclusion of UC applications such as mobility and video collaboration."

"These applications enable small to mid-size businesses to have access to similar capabilities as larger enterprises, facilitating a more even competitive playing field with large-size competitors," said Soni. "Along with the new functionality, Avaya also brings to the table the plug and play Ethernet Routing Switches 3500 and 4000 series, making it easier for SMEs to adopt a complete, integrated enterprise communications solution. And the addition of new SME support services simplifies the deployment and maintenance of a highly scalable UC solution, paving the way for SMEs to focus on their core business activity."

Avaya's announcement follows the company's recent move to a new, larger head office in Kuala Lumpur. According to analyst firm Frost & Sullivan, Avaya is the clear leader in the contact centre application market in Malaysia with 34.7 percent share and dominates the Automated Call Distribution (ACD) market in Malaysia with 68.7 percent market share. Frost & Sullivan also ranks Avaya as the second largest provider of IP PBXs holding 16.3 percent of the market, and an overall 10.4 percent share of the Enterprise Telephony market in Malaysia.


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