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With A.I. announcement, Mastercard goes for the hype

Evan Schuman | Dec. 7, 2016
Problems: Mastercard’s approach is nothing new, and its usefulness is extremely limited

The security executive added that the best A.I. analytics can’t overcome the limitation that the data that Mastercard has access to — transaction data — is quite restricted. Most security firms use a “machine learning model [that] is informed by all kinds of data, including how users behave on their site, specific order information, device information, user account details, navigation patterns on the merchant’s website, social networking activity, stuff Mastercard has no access to.”

Any embrace of analytics in security is a positive move. Let’s just hope Mastercard doesn’t believe its own hype. It might have to change its tagline to “Mastercard: We’re everywhere context isn’t.”

 

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