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Affordable electric cars for Malaysia by end 2009?

AvantiKumar | Sept. 8, 2008
US electric car manufacturer seeks partnership deal with Proton.

KUALA LUMPUR, 8 SEPTEMBER 2008 - US manufacturer Detroit Electric is seeking a partnership with Malaysian carmaker Proton Holdings Berhad in order to offer affordable electric vehicles worldwide by the end of 2009.

Detroit Electric chairman and chief executive officer, Albert Lam, said that Detroit Electric is currently exploring the potential to license Proton and Lotus vehicles, amongst others, to create pure electric vehicles under the Detroit Electric Brand.

Apart from technology for passenger cars, Detroit Electric has plans to roll out electric buses, which will be in use in Europe and Asia by end 2009.

The future of transportation

We believe that cars driven on renewable electric energy are the future of transportation, in light of worldwide environmental and rising fuel price issues, Lam said. Our pure electric cars are environmentally friendly with zero per cent emission and performance on par with gasoline cars.

Proton Holdings Berhad managing director, Dato Syed Zainal Abidin bin Syed Mohamed Tahir, said that Detroit Electric's electric vehicle has been selected as one of the potential progressive innovative ways to tackle the on-going economic concerns.

Alternative efficient transportation is the key

The Malaysian Government is taking proactive measures to provide efficient and reliable alternative transportation to the people, said Lam. Detroit Electric is working closely with them and we hope to provide sustainable solution.

US$5 million has been invested in research and development over the past two and half years at our R&D facility in the Netherlands, to develop this technology for electric vehicles. After months of hard work and search for strategic partners and new shareholders, Detroit Electric has now emerged with scalable and durable electric drive systems solution ready to deliver affordable everyday electric cars.

Lam said that Detroit Electric is planning to open a manufacturing and R&D centre outside the Netherlands, and Malaysia is being considered as a possible location.


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