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Basis Bay launches a holistic approach to green IT

Zafar Anjum | July 22, 2011
“Greening” of IT Infrastructure still a developing concept worldwide, says Dato’ Praba Thiagarajah, chief executive officer and founder of Basis Bay.

Green IT cannot be delivered by one single solution and most enterprises are failing to grasp this fundamental reality.

This was said by Dato' Praba Thiagarajah, chief executive officer and founder of Basis Bay, who was speaking at an exclusive meeting with analysts, industry influencers and regional journalists in Langkawi last week (21 July).

Basis Bay is a Malaysia-headquartered IT services provider and data centre management company. Since its establishment in 1996, Basis Bay has assisted over 300 enterprise level customers across various industries worldwide to manage their IT strategic infrastructure and application needs. Today, the company is present in more than 14 locations across the world.

What we are doing is unique, Dato' Praba said. "No entity around the world, to the best of our knowledge, is packaging it like us," he said, referring to his company's approach to green IT.

Holistic approach to green IT

At the Langkawi event, Dato' Praba announced the launch of Basis Bay's holistic approach to green IT, that takes into account ways to successfully manage carbon emissions, cost savings and productivity gains.

"Many information technology projects are still not realising the full value of the green approach," he said, attributing it to the lack of holistic approach to green IT.

He said: "Reducing cost, minimising environmental impact and ensuring sustainability significantly addresses the triple bottom line of people, planet and profit."

"By not fundamentally understanding and addressing the need to implement green solutions in every environment within the IT infrastructure, from servers to storage to data centres, many CIOs overlook the green advantages and value they can realise," explained Dato' Praba Thiagarajah.

According to Basis Bay, the holistic factors that CIOs should consider include the smart procurement and provisioning of servers, extending the life cycle of hardware and equipment, as well as the optimisation of IT infrastructure while undertaking the adoption of sustainable practices throughout.

 "Adopting Basis Bay's holistic model for going green allows enterprises to truly realise the benefits of green IT, including a measurable return on investment," said Dato' Praba.  

Going global

With its holistic approach to green IT, Basis Bay wants to go global. "We see ourselves as a regional player but the endgame is the international market," said Dato' Praba.


Basis Bay has already strong regional presence in Singapore, Indonesia and India. While leveraging the strength of countries like Malaysia and Singapore, that Dato' Praba sees as strategic partners, he wants to take this green IT approach to the West.

He shared with the media that his company is making a foray in Europe with establishing an office in the Netherlands, employing local staff. "This will give us an opportunity to expand in the English-speaking Europe," he said. Basis Bay already has a rep office in Switzerland.


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