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Criteo launches new data centre in HK

Zafirah Salim | June 9, 2014
The new data centre will enable Criteo to have better and faster access to advertising inventory from publishers, and instantly provide brands in the region with the necessary premium publishing spaces to suit their unique campaign needs.

Digital performance advertising company Criteo will be unveiling its new data centre in Hong Kong today (June 9, 2014).

According to its media statement, the HK data centre will be its second in the Asia Pacific region. Its first data centre is located in Tokyo, Japan.

With the launch of a new data centre in one of Criteo’s fastest growing regions, Criteo believes that it will have better and faster access to advertising inventory from publishers, and can instantaneously provide brands in the region with the necessary premium publishing spaces to suit their unique campaign needs.

“I am excited to see how this new data centre will improve the performance of our platform and services in the region,” said Romain Niccoli, Chief Technology Officer of Criteo. “Not only will it improve our platform’s performance in Asia Pacific; it will also provide us with the ability to balance the load with the data center in Tokyo.”

Max Ueno, Managing Director of Criteo Asia Pacific added that the APAC is a key region for the company. “The launch of the Hong Kong data centre is part of a longer-term strategy to build further competence and capability, so we can best serve publishers and brands who have a presence here in this region,” he said. 

 

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