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Cutting data centre energy costs: SJ Malaysia, Enlogic partnership

AvantiKumar | Aug. 26, 2013
SJ Manufacturing Malaysia is one of many companies expected to prepare for the cutting of electric subsidies by the Malaysian government by 2016.

SJ Malaysia Managing Director -  Khoo Boon Yap modified 

Photo -  Khoo Boon Yap, MD, SJ Malaysia.


A partnership between Enclosure system manufacturer SJ Manufacturing Malaysia and power distribution unit firm Enlogic will help the manufacturer to broaden its rack offerings with integrated smart energy metering features while reducing energy consumption.

The metering capabilities are from Enlogic's fourth generation intelligent power distribution units (PDUs), said Enlogic APAC head of business operations Eddie Desouza.

This complete data centre hardware solution will allow customers to accurately monitor their power consumption - a crucial factor in the fight to reduce energy consumption, said Desouza.

The newly embedded intelligence will also be able to monitor environmental conditions, so that the cooling of hot aisles in a data centre can be better managed - about 50 percent of a data centre's energy consumption is spent on cooling, he said.

"One of the main reasons we decided to partner with Enlogic is their commitment to meeting companies' power distribution needs as well as their expertise on the energy utilisation at the rack level and environmental aspects of running a data centre," said SJ Malaysia managing director, Khoo Boon Yap.

"We hope that this partnership will help local data centre space providers to adopt greener, more environmentally friendly solutions," said Khoo.

Eddie DeSouza  - Enlogic modified 

Photo - Eddie Desouza, Head of Business Operations, APAC, Enlogic.

Taking stock of energy consumption

With Malaysia expected to cut subsidies and raise electricity tariffs to normal market prices by 2016, local businesses will need to take stock of their energy consumption and devise ways of lowering it, said Enlogic's Desouza.

"Enlogic's decision to sign an OEM [official equipment manufacturing] partnership with a Malaysian company was driven by the strong growth of local players in the data centre industry, such as CSF Group and FREENET, and the government's continued support of the industry," he said.

"We are excited to be working with SJ Malaysia as they are a key player in Malaysia in the production and distribution of racks. As a prominent local company, they bring valuable insights on the needs of customers in the peninsula," added DeSouza.

"As PDUs and server racks have a symbiotic relationship, we look forward to seeing some new innovations coming into fruition through this OEM partnership. Who knows what other ideas may come to life," he said.


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