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9 big small business social media no-nos

Jennifer Lonoff Schiff | Dec. 12, 2016
Social media marketers point out some of the biggest (and most costly) mistakes companies make when using Facebook, Twitter, Instagram and Pinterest – and offer advice on how to avoid making these social faux pas.

Per most social media marketers, when using Twitter, limit yourself to one or two hashtags. However, when using Instagram, the opposite is true. The more hashtags – 11 and over, with a minimum of eight – the more likely your posts will be found.

Also avoid using irrelevant hashtags. Only “use hashtags that are completely relevant to your posts and to your business,” says Gibbons. “For example, it would make no sense to share a post about B2B marketing and use hashtags related to the latest Kardashian news.”

9. Automatically direct messaging Twitter followers.

“Don’t auto-DM users when they follow you on Twitter,” says Josh Hayes, social media manager, 18Birdies. “It feels spammy and robotic and it's the wrong message to send to new followers. You want your brand to feel authentic. [Also] most auto DMs don't generate many responses or engagement. Prioritize authenticity over automation.” If you want to thank someone for following you, send them a personal note or, better yet, return the follow.


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