The differences in average order value across geographies have the most significance.
Hong Kong and China visitors tend to purchase goods of higher value with shortest average session length as compared to other major markets, including the US and the UK.
The average order value by visitors from Hong Kong and China was at 2.61 times higher than the global average. The average time taken to browse, decide and make a purchase by Hong Kong visitors was at 59 seconds shorter than the global average.
The significantly shorter session length with higher order value of Hong Kong and China visitors buying on line is a bit surprising, said Tony Tsang, Coremetrics general manager for greater China region.
It suggests that consumers here are not merely online window shopping', but have specific products in mind, and they tend to purchase goods of higher value. This outcome suggests that local sellers need to look at their own online strategies to capture the business potential in our region, Tsang said.
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