Another timeline tweak coming down the pike is timeline highlights, which will appear at the top of your stream under the header, "While you were away..."
"Every time you open the Twitter app, you see something great," O'Brien said. "If every time you open the app the first thing you see is something great, you're more likely to interact with it."
Twitter needs those logged-out users to sign up, to engage, and to click or tap on ads they see. Many of the new features the network revelead Wednesday are designed to do just that, but Twitter hasn't been moving quickly enough to boost its user numbers. With recent executive upheaval and CEO Dick Costolo's focus on speeding up changes, the network is at a crossroads. Both users and Wall Street will decide if its moves are successful.
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