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Elections drive highest volume of Internet traffic in Singapore

Anuradha Shukla | May 11, 2011
Findings from Internet data report by Experian Hitwise.

The Singapore Elections website secured the highest volume of traffic during the recent polls, according to a newly released research report by Experian Hitwise, a part of Experian Marketing Services.

Data from Singapore Internet users following the recent General Elections in Singapore indicates that the search variations for the word "election" on all search engines in Singapore saw a significant increase from the week ending 16 April.

Also, the search variations for the word "election" on all search engines in Singapore reached a peak on the last day of polling-7 May 2011.

According to Experian Hitwise, top search term variations by Singaporeans included general election 2011, general election Singapore and Singapore election.

The Singapore Elections website captured almost 65.71 per cent of total downstream traffic during the research period.

Comparing websites

Social networking is on the rise and this trend is apparent from this report which listed Facebook as the most popular social networking site. This website secured about 4.5% of total traffic volumes, says the report.

Experian Hitwise also compared specific websites visited by Singapore Internet users, and this task shows Channel NewsAsia to have the highest share of website visits in all categories over a 24-week rolling period.

The second most popular position is taken by The Straits Times Online. Websites such as The Temasek Review, The Online Citizen, TODAY Online and the Singapore Elections page are also popular among online visitors.

Singaporeans were curious about new elections candidates such as Tin Pei Ling from the People's Action Party (PAP), Nicole Seah from the National Solidarity Party (NSP) and also Minister Mentor Lee Kuan Yew.


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