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Ettitude's social attitude connects with customers

Adam Bender | March 28, 2013
Online retailer has found most success on Facebook, least on Google+

Bigcommerce has been intuitive and has provided helpful support, Yu said. Adding social media support was a simple matter of flicking a switch, she said. Bigcommerce may not be ideal for international stores, said Yu, who recently recently launched a US version of Ettitude. Bigcommerce forced Yu to have two separate stores rather than one that sells to both markets.

However, Yu praised Bigcommerce for being quick to release new features.

"I like to try the new stuff," she said. "Every time they have a new feature, I'm probably the first of their customers to try it out."


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