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Facebook: Don't advertise with us if you don't see clear ROI

Matt Kapko | Dec. 17, 2014
Facebook put its money where its metaphorical mouth is when it comes to advertisers' dollars and suggested companies that don't have confidence in Facebook's capability to demonstrate clear advertising ROI should bring their ad budgets elsewhere.

"People come with all different attitudes toward ads," says Sarah Rotman Epps, a product-marketing manager who works on ad-product privacy at Facebook. "We have found that what is good for consumer privacy is also good for our business. We want our data to be secure, and we want your data to be secure. That's just in everyone's best interest."


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