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Facebook nudges users to take control with privacy makeover

Sharon Gaudin | Nov. 14, 2014
The social network today launched Privacy Basics, a page set up to offer users advice and how-to tips to make sure they have the level of privacy they want for their Facebook profiles.

Blau noted that a recent Gartner survey showed that privacy is one of the most important issues for any app user. "Facebook can see these trends, as well, and I'm sure we will see them have even more privacy-related updates to their products in the future," he added.

As for the policy changes, Egan noted that the company is moving to better explain how the site gets users' location information.

"Millions of people check into their favorite places and use optional features like Nearby Friends," he explained. "We're working on ways to show you the most relevant information based on where you are and what your friends are up to. For example, in the future, if you decide to share where you are, you might see menus from restaurants nearby or updates from friends in the area."

Facebook is also trying to better explain how it uses information it gleans about you. For instance, Egan explained that the mobile app might ask permission to use a phone's location to offer features like check-ins or to add a user's location to posts.

Egan also wrote about efforts to help users control what kind of ads they see.

Today, if a user opts out of seeing specific kinds of ads on one platform - say, Facebook's mobile app - that choice can be applied to the desktop, too.

"In the past, if you opted out of certain kinds of advertising on your laptop, that choice may not have been applied for ads on your phone," wrote Egan. "We know that many people use more than one phone, tablet, or browser to access Facebook, so it should be easy for you to make a single choice that applies across all of your devices."

 

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