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"Google Instant" Google giveth, Google taketh away

Adam Bunn and Matthew Whiteway | Sept. 9, 2010
Googles test of streaming search not so short lived

Many would argue Google Instant is an example of Google flexing its technological processing power and helping users get results quicker. However there must also be some form of financial benefit for Google in making such a dramatic change to the way it finds and displays the results. Which explanation is true? We are unlikely to ever really know.

Adam Bunn is Head of SEO, Greenlight and Matthew Whiteway is Director of Campaign Management, Greenlight


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