Another social media low occurred on Twitter. There, on the morning following the Aurora shootings, a message was posted to a Twitter account affiliated with the National Rifle Association stating: "Good morning, shooters. Happy Friday! Weekend plans?" After around two hours, the posting was taken down by the NRA, which stated, "A single individual, unaware of events in Colorado, tweeted a comment that is being completely taken out of context."
Empty headed following of Twitter trends landed Celeb Boutique in the doghouse over Aurora, too. The fashion brand, or a bot it uses to automate tweets, saw "Aurora" trending, created the hashtag #Aurora and posted it with a tweet pointing its followers to its Aurora dress. Celeb Boutique later tweeted that it was unaware of the news behind the trend.
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