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Instagram daily use nearly equals Twitter's monthly rate

Matt Kapko | June 23, 2016
Instagram's daily active user base is close to Twitter's number of monthly users, and the gap between the companies continues to widen as Facebook, Instagram's parent, consolidates power through its family of popular apps.

Daily usage metrics are increasingly in vogue at Facebook and Snapchat, however, which makes them more likely to become the next standard of measurement. Facebook has not yet released DAU numbers for WhatsApp and Messenger, and that may soon change, but the challenge for Facebook is timing. Once it reports on daily use it will be difficult not to continue to release future DAU numbers.

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