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Instagram takes aim at Snapchat with disappearing 'Stories'

Matt Kapko | Aug. 3, 2016
In an effort to retain users who may have drifted toward Snapchat, Instagram copied one of its rival's defining features: short-lived multimedia. But will the new 'Instagram Stories' be a strategic success or just another flop from Instagram's parent, Facebook?

Instagram Stories a significant change 

Instagram has traditionally gravitated to a glossy aesthetic with high-quality photography and video. The company's Cofounder and CEO Kevin Systrom has repeatedly called out this aesthetic as a defining characteristic that differentiates it from other photo, video and messaging apps. "If you want to take a simple photo that you don't really want to remember and post it to have your friends not see it after, there are great networks for that," Systrom told The Hollywood Reporter just last month.

Instagram Stories "will be a big deal for certain classes of users, and especially those in the sort of target age groups that tend to engage in the most ephemeral sharing, and who are the biggest users of Snapchat," Dawson says. However, it could also clutter the interface, and the company will have to tread carefully so it doesn't detract from the overall experience, he says.

 

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