Singapore telco M1 Limited (M1) has successfully transformed its web portal in collaboration with consultancy company Accenture.
According to the telco's announcement, the new M1 web portal has been redesigned to deliver an enhanced experience to the increasing number of tech-savvy consumers who access the Internet through smart devices such as smartphones and tablets.
The web portal now has a clean, modern interface and streamlined content structure. New features include a more convenient customer login process and additional self-service options to enable M1 customers to perform transactions around the clock, such as purchasing devices and accessories. Customers can also arrange a time and a retail store location to pick up their purchases.
Also, new customers to M1's fiber optic broadband network can now select an installation date online for their service installation. Similarly, enterprise customers will also be able to easily find offerings that meet their specialised needs in the new business solutions section, featuring services such as data center hosting, cloud and managed services, M1 said in a statement.
These enhancements have increased page views by 60 percent and customer transactions, such as pre-ordering and handset purchases, by 20 percent.
"Our customers' needs are continuously evolving and the industry is rapidly changing. At M1, we constantly look at ways to improve our interaction with customers, leveraging digital technologies to provide excellent service," said Alan Goh, Chief Information Officer, M1.
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