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So, what are Singaporeans searching for on Google?

Zafar Anjum | Dec. 13, 2012
K-pop, sports news and celebrity gossip top search queries in 2012

So, what are Singaporeans searching for on Google?

According to Internet search company, Jeremy Lin is the trending personality of the year, as Singapore followed his stellar NBA season. The Olympics is the trending search of the year and Kristen Stewart tops celebrity searches as Singaporeans followed the news of the Twilight star's breakup and subsequent reconciliation.

Google Singapore revealed these and much more in an announcement made today. Google calls it its annual Zeitgeist, which looks at the year (2012 in this case) through the collective eyes of the world on the web, offering a unique perspective on the year's major events and hottest trends based on searches conducted in Singapore.

According to the search giant, apart from Jeremy Lin and 2012 Olympics, the nation also followed Singaporean table tennis star, Feng Tianwei's triumphant progress during the Summer Games. Other Olympic stars that clocked in most searches included sprinter Usain Bolt and swimmer Michael Phelps.

"Interestingly, while football remained top of mind for Singaporeans, basketball made inroads, with Lebron James, Jeremy Lin and the LA Lakers amongst the most searched terms this year," said Google in its announcement.

Fascination for Korean stuff

But it was not just sports that captivated Singaporeans. They were also taken in by the globally popular 'Gangnam Style'. "But for Singaporeans, Psy and K-pop are no one-trick ponies," said a Google spokesperson. "Singaporeans' abiding love for Korean pop and TV shows was evident, with searches high for acts like SNSD, BigBang and shows like Running Man, Rooftop Prince and Secret Garden."

"The year-end Zeitgeist is a cultural barometer showing us what quickened our national heartbeat and drove our curiosity," said Google spokesperson Sana Rahman. "This year, Singaporean searches for the best of Korean music and TV shows that the K-pop wave is more than just a fleeting trend, but rather a phenomenon here to stay."

And in news...

Among the major news stories that grabbed the attention of Singaporeans were the Syrian crisis, US Elections and Hurricane Sandy. They were interested in Bo Xilai's dismissal from office in China, the Bersih movement in Malaysia, and updates from the investigation into last December's train disruptions in Singapore.

On the lighter side, according to Google, Singapore also kept tabs on the latest celebrity gossip, with Twilight star Kristen Stewart -- famed for her dramatic breakup and subsequent reconciliation with co-star Robert Pattinson -- topping celebrity searches.

Legoland Malaysia a top draw

What was the top tourist destination for Singaporeans? Google says it was Legoland Malaysia, the first Legoland theme park in Asia. It was the top travel destination for Singaporeans. Hong Kong came in second. On the whole however, holidaymakers preferred to relax under the sun with well-known beach destinations snagging 5 out of the top 10 travel hotspots.


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