How different is the media scene in Singapore and this region and how are companies coping with the challenges? Sameer Kanse, Business Head of Tata Communications’ Media Services, has some answers.
How do you see the media landscape today in regional and global terms?
If you look at the media environment today, it is transitioning from linear to non-linear delivery. The three key trends that broadcasters are working to embrace and innovate around include:
Fragmentation: As costs multiply with improved quality and format conversions, broadcasters are now looking to build a value proposition around the second screen that goes beyond video on the move. Consumer usage patterns are also an important factor here. The way people consume content ise also an important factor here. The way people consum content evolving over time, people are using multiple screens - whether its mobile phones, tablets, laptops or television screens - for a number of purposes. In many cases, mobile devices serve as the first screen.
Globalisation: Content produced on one side of the world is being consumed on the other side - American basketball now has an audience in China. It's difficult to predict where the demand for particular types of content might come from driven by social media influence.
Customisation: There is a strong demand for greater integration of technologies to address interactivity, on-demand video and other emerging trends in a customer-oriented environment. As a result of these trends content owners are faced with the challenge of:
o Continuous changing formats and devices which means rapid burn out of investment cycles in technology platforms for content adaptation
o Massive storage requirements globally to cater to increasing heavy formats like HD / 4k etc. In-house storage can no longer support the volumes and in addition, there is need for disaster recovery sites. The conventional cloud storage options were meant for 'database storage' for applications and don't adapt naturally to metadata rich video storage
o Need for efficient collaboration between global teams without compromising the security of content - e.g. for localisation of content for APAC regions but eliminating physical movement of tapes / discs which is susceptible to piracy. The complexity further increases when the global teams collaborating are not all in-house and there are third party production / post production houses involved
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