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The evolving media landscape in Singapore

Zafar Anjum | Aug. 26, 2013
How different is the media scene in Singapore and this region and how are companies coping with the challenges? Sameer Kanse, Business Head of Tata Communications’ Media Services, has some answers.

How are companies coping with these challenges? At what cost? 

To address these challenges, companies are designing applications such as video over fibre, data warehousing, disaster recovery, news content gathering and other customised solutions for the print and electronic media, entertainment and corporate sectors.

Tata Communications is one such company that enables enterprises to transform business communications and improve productivity, business efficiency and competitiveness. We are a global provider of choice to the media industry for effective distribution, management and adaptation of video content across geographies and platforms. We bring two key solution suites in our media and entertainment service offering:

Media Movement: Enables the movement of media from origin to destination for live/ file-based distribution across TV as well as new media devices

Media Management: Provides applications for storage, management and adaptation of content, by linking up with key technology partners and providing one-stop-shop, hosted enterprise grade offerings

What kind of technologies can they leverage to grow their business? 

There are different technologies and services in the market. Tata Communications created a Media Services (TCMS) division to help grow profitability while working across diverse digital formats and evolving delivery platforms. This dedicated division delivers a suite of solutions enabling media management throughout the value chain including creation, movement, workflow, asset management, security, storage and repurposing. These solutions coupled with ownership of strong international bandwidth and global data centres, provides the optimal combination to enable media companies to address challenges faced by them today.

Tata Communications' global media delivery infrastructure includes:

o        Enterprise digital media management platform: Manages content and workflow across the enterprise and globally among partners and suppliers through on-demand, cloud-based applications, storage, repurposing and media movement enabling a globally distributed media value chain

o        Flexible network services: We offer a range of highly flexible network solutions, optimised for media. Our owned-and-operated infrastructure gives us the flexibility to accommodate large file requirements

o        Managed services capabilities: Hosting, storage and security services are available on a subscription basis to reduce CAPEX requirements and minimise demands on in-house IT resources

o        Next-gen CDN architecture: Our CDN platform was built to meet the demands of video and large file delivery. We offer leading capabilities for high-definition, on-demand videos, as well as a global footprint to reach millions of users worldwide

o        On-going infrastructure investments: We are continually investing to expand our technology capabilities and infrastructure to support the needs of our customers, including ongoing functional enhancements and nearly one million square feet of data centre space worldwide to complement our leading network infrastructure

How can Tata Communications help media companies in the region? Can you give us specific examples? 

Tata Communications' Video Connect and content transformation services are very relevant to this region and can greatly benefit broadcasters.


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