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Tightening the creativity loop

Melissa Chua | June 18, 2008
Making the feedback loop for product development smaller and faster is key to innovation, Android rep said.

"If it can satisfy the consumer's needs, it can also satisfy the business needs," said Rubin, who pointed out that Android would do best to start at a mass-market level, and from there work its way either up to the enterprise level or down to the emerging markets level.

Features of Android include an unlock pattern for security and customisable shortcuts to preferred applications. Other capabilities include zooming, a compass mode, site navigation, and access to Google Maps. Security-wise, the system is capable of notifying the user when applications are installed.

"The idea is to present the user with enough information to make their own security decisions," said Rubin. "Not have a governing body make decisions for the user."

Android is currently undergoing its final stages of testing. The first Android-enabled handsets are expected to hit the market by the end of the year. Manufacturers who have pledged to build Android-based mobile devices include HTC, Motorola, Samsung and LG.


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