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Top tips and tools for online reputation management

James A. Martin | Nov. 14, 2014
Search engine optimization experts share tips and tools to help you manage your company's online reputation.

14) You should claim all of your online directory and review site listings right away, according to Josh Rubin, owner, Creative California. If someone else, such as a disgruntled employee, claims or has access to those accounts, "it could cause major (reputation) issues down the road."

15) Focus is essential. "Monitoring your online reputation can be a huge, ongoing responsibility, and the bigger the brand, the bigger the job," says Chase Anderson, online operations director, Clicks and Clients. As a result, focus on monitoring "the biggest portals" such as Facebook, Twitter and Yelp.

Top 8 Online Reputation Management Tools
1) The no. 1 tool for online reputation management, according to the digital marketers we consulted, is Google Alerts. The free service lets you set up automated email alerts for your business name, product name and high-level executives' names, so you'll know as soon as a new mention is posted online. 

2) Brand Yourself "is a good site for helping you manage your online reputation if you don't have much experience with SEO," according to EntirelyPets' Young. "It provides recommendations for things you can do to optimize your site so it shows up higher in the search results for your brand terms." 

Other experts recommend for online reputation management.

3) You should use platforms that help you monitor your online reviews, such as ReviewPush, Sendible and Trackur, as well as any other sites specific to your industry, according to Herrault of Connective Insights. 

4) The Google My Business toolset is impressive and it includes great visualizations of your reviews, according to Digitalux's Scalco. "Gaining favorable reviews on your Google My Business page will increase your chances of making it into the local search results."

5) Social Mention is useful for monitoring your reputation on social media, according to Seymour of Beymour Consulting. It's a free service that lets you "see who's talking about your brand on social media and more importantly, what they're saying, Seymour says. "It even provides a breakdown of brand sentiment, which can help businesses identify and address negative brand mentions."

Social Searcher, another free tool, can help you monitor mentions of your business on social media, says to Paul Shapiro, SEO director of GroupM. 

6) Shapiro suggests using services such as NameChk or KnowEm to create online profiles across social networks for your business to help outrank negative content.

7) IFTTT lets you set up customized processes and automatic alerts in addition to Google Alerts. For example, with IFTTT, "if someone is asking a question about your vertical industry on AskReddit, you can get an email alert so you know to respond, further cementing your place as an industry expert," says Griffin of 360i.


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