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DiGi launches Malaysia's first iPhone app for legal music downloads

AvantiKumar | Nov. 15, 2010
More than 400,000 songs available for US$1.60 per month, unlimited download.
KUALA LUMPUR, 15 NOVEMBER 2010 -- Malaysian communications provider DiGi Telecommunications has launched the country's first iPhone app for legal music downloads as a result of a partnership with Universal Music and Sony Music.

More than 400,000 songs are already available for unlimited download for RM5 (US$1.60) per month," said DiGi head of segment marketing, Moharmustaqeem Mohammed.

"More than 40,000 songs were downloaded during the beta phase in October 2010 when this homegrown music app was made available via Apple App Store," said Mohar. "The free application enhances DiGi's mobile music service that was launched in August 2009 as the service moves into the smartphone arena, starting with the iPhone platform."

Since we launched iPhones this year, we wanted to create more value added services for our iPhone customers while making DiGi Music even more relevant and available," he said. "This also expands DiGi's outreach to the youth market and anyone who is a music lover."

Our customers can look forward to see our music application made available on other smartphone platforms in the near future, including Android, BlackBerry, and other operating systems," Mohar said. "We aim to enhance user experience in music consumption across devices and platforms, while elevating our competitiveness and relevance in the mobile music space."

All DiGi iPhone users can search for DiGiMusic directly from the Apple App Store or via the link on the DiGi Music website, he said.

 Largest, most affordable music catalogue in Malaysia

DiGi customers have access to the largest and most affordable music catalogue in Malaysia," he said. "Our customers of all ages can choose from over 400,000 songs of both domestic and international acts, enjoy the latest music album releases as well as receive exclusive promotions and discounts for music events and music merchandise.

Universal Music is extremely happy to strengthen our relationship with DiGi," said Universal Music Malaysia general manager, Loan Cheong. "Through DiGiMusic Play app, we are able to provide music lovers a holistic social music experience that shapes music consumption in Malaysia while building up Malaysians' familiarity with legal music downloads.

Sony Music Entertainment managing director, Adrian Lim, said: DiGi has always been innovative when it comes to promoting music in Malaysia. This new DiGi Music app will automatically provide their customers an easier access to their music store and experience unlimited music very easily. With the increasing relevance of mobile music platforms to the music industry, we extend our support of this app. We are also taking this opportunity to expand our artiste promotion activities onto this new platform.