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Report: Avaya leads APAC IP telephony

Channelworld staff | Jan. 8, 2008
A recently published report shows that in 2007, Avaya grew a healthy 21.2 per cent in Asia Pacific.

BANGALORE, 17 JUNE 2008 - According to a recently published report (Asia Pacific Enterprise Telephony Markets CY2007) by consulting company Frost & Sullivan, the enterprise telephony market for Asia Pacific in 2007 is a robust $2.7 billion - a 10.2 percent increase over 2006.

The recently published report also shows that in 2007, Avaya grew a healthy 21.2 percent in Asia Pacific. In India, Avaya leads the market with 42.6 percent share in the IP telephony market and 33.9 percent share in the contact center solutions market with the closest competitor behind by at least 20 percent share. Avaya is the number one provider of IP Telephony solutions in 10 out of 14 countries in Asia Pacific.

Findings from the report reveal that this growth is the result of a concerted vertical focus by Avaya's Asia Pacific sales team to bring IP Telephony solutions to its customers. The consulting firm explains that Avaya has realigned its sales strategy to focus on delivering innovative IP Telephony applications to vertical markets including banking, finance, insurance, retail, manufacturing, logistics, travel and hospitality industries. As a result, IP Telephony has contributed to the high growth in Asia Pacific revenues, and Avaya displaced competitors to lead in the IP Telephony market in Asia Pacific.

Additionally, the report shows Avaya leading the overall IP Telephony market share in the region, including China (30.7 percent), Philippines (57.9 percent), Singapore (33.8 percent), Hong Kong (33.7 percent), Indonesia (30.9 percent), Malaysia (27.7 percent), Taiwan (28.8 percent), Thailand (29.8 percent) and Vietnam (31.5 percent).

"It is all about the customers," said Mark Leigh, President of Avaya, Asia Pacific. "Our goal is to invest in delivering business communications applications necessary to solve our customers' pain points and make them competitive in the market."

The report mentions that a few of Avaya's customers who have benefited from its enterprise telephony technologies include Singapore Press Holding (SPH) Bank SinoPac, Suncorp and Air China.

In a second report by Frost & Sullivan, (Asia Pacific Contact Center Applications Market CY2007), the market grew at 12.4 percent in 2007 with revenues of USD666.5 million. Avaya continues its lead in the Contact Center Applications market with a growth of 15.1 percent, outdoing its nearest competitor.

"Avaya's solutions open a new world of opportunities that can make employees more productive, business more efficient, and customers more satisfied. Our solutions are appropriate for any size business and are easy to install and maintain. That's why we have been able to retain our market share consistently. We have a strong foothold in the IP telephony and contact center market in India. Our customer base includes IT and ITeS companies and top financial services organizations," said Niru Mehta, Vice Chairman and Managing Director, Avaya GlobalConnect and Vice President, Avaya.


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