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StarHub delivers China news on Singaporean mobiles

Anuradha Shukla | Jan. 4, 2010
Also introduces location-based tracking mobile service

SINGAPORE, 4 JANUARY 2010, Just before Christmas last mobile users in Singapore found out they could now read the latest news from China on their handsets. The country's first MMS mobile paper service is provided by Singapore based fully-integrated info-communications company StarHub.

According to StarHub executives, this subscription-based mobile value-added service (VAS) is very affordable and is designed for Chinese nationals living in Singapore. These people now have easy access to up-to-date rich information from their home country.

StarHub has also launched a location-based tracking mobile serviceMy Locatorfor both post-paid and pre-paid mobile customers. This service allows subscribers to locate each other easily by sending an SMS to the service provider.

News from 5 China publications

Subscribers to this service will get to read news and features on China on a regular basis. Chan Kin Hung, head of products and solutions, StarHub, said that his company recognised the growing interest in the emerging economy of China and thus decided to offer a service that would help their mobile customers to know the latest developments in the nation.

StarHub plans to extend this customer-friendly service to other publications from across the world in the coming months, said Hung. This service can be used by both post-paid and pre-paid customers.

There are five China publications available through this MMS mobile paper service: xin hua mobile news, phoenix current affairs commentary, money weekly, star entertainment mobile news, and youth digest mobile news.

Free till March 31, 2010

StarHub will deliver free updates to its subscribers until March 31, 2010. News will be delivered according to a pre-set schedule, and readers will get to read a condensed version of the day's top stories in addition to other articles.

Once the promotional period is over, the subscribers will have to pay about US$1.40 each month to get daily news bytes from China. Free service includes offering news from all five publications.

StarHub's second offering, a location-based service, allows subscribers to find persons they are searching for by sending an SMS to 6060 with the keyword FIND' followed by that individual's StarHub mobile number. Once the person authorises the SMS, the customer will receive a message with a location and a link to a map. The company is charging standard SMS charges for each FIND request.


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