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Microsoft beats Apple to back-to-school promo punch

Gregg Keizer | May 20, 2011
Offers high school and college students Xbox with purchase of Windows PC.

Gottheil declined to predict which back-to-school offer will get the best results.

"Students are flexible, most of them could go either way," Gottheil said. "In fact, in some ways Apple is a little bit of a more mature market now. To students, it's no longer the 'other PC,' not when their parents are using iPhones and iPads."

Microsoft will post more details of the Windows-Xbox offer on its Web site; at the moment, that address redirects to the Thursday blog announcement.

 

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