Peters added that a more significant change for EMC is that it's targeting low-end channel resellers through its Velocity partner program, which it has not done previously to this extent. EMC's Gelsinger said the company plans on bringing "thousands" of new reseller partners into the program and accelerating the training cycle for salespeople from weeks or months to days.
"Think about EMC. You'd never think of them as being in low-end cost leadership," he said. "The extent into which they're going into that area of the channel will have a significant impact on the industry."
EMC VMAX revamp
In another part of the presentation punctuated with showmanship, EMC announced it was updating its highest-end array, the VMAX Symmetrix array. The announcement included a live video stream of motorcycle stuntman Bubba Blackwell jumping a Harley Davidson over 40 EMC VMAX arrays in the parking lot of a dealership in Miami.
Geslinger said EMC has added 55 new features to the VMAX array and doubled its performance. The VMAX can scale from 48 to 2,400 drives and 2PB of capacity. The VMAX now has the ability to encrypt data natively on its drives and perform key management down to a single disk via EMC's RSA software.
The array also now offers live migration of data between arrays, allowing seamless hardware upgrades. For example, an IT shop could install a new VMAX array, configure it and then allow its existing VMAX array to migrate current data onto the new array without disrupting service.
Like the VNX arrays, the VMAX now has the updated FAST VP software, which allows it to allocate storage on the fly from virtual storage pools. EMC, however, was short on details about other new features on the box, and company representatives were unavailable to comment at deadline.
EMC also announced the first rebranded, clustered NAS products that it acquired through its purchase of Isilon Systems last month. EMC announced S, X and NL series of Isilon arrays, or nodes, as the company calls them.
Isilon's product, which it calls IQ nodes, are a modular NAS array that use the company's proprietary OneFS operating software to store and serve up large digital files that include audio, photos and video content. Nearly one-third of Isilon's customers are in the media business.
Along with Isilon, other clustered NAS vendors include Panasas, NetApp and BluArc. Clustered NAS systems offer a more economical way to build large-scale storage infrastructures without having to invest in proprietary, monolithic arrays. Using the pNFS protocol, a cluster's NAS system would be cheaper because it could use commodity servers like building blocks, adding them incrementally to clusters without disruption to the existing system.
EMC offered no details about its Isilon products.
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