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EMC smarts to trickle down to consumers

Stephen Lawson | Sept. 26, 2008
EMC plans to hand down advanced features, including de-duplication and even virtualization, to Iomega-branded consumer products.

The company also is working with mobile phone makers, service providers and other partners to integrate its storage with things consumers use every day. Soon, consumers will be able to upload pictures and other content directly from their phones to an Iomega network storage device, as well as store video from a home surveillance camera via a wired or wireless connection, Huberman said.

Service providers are trying to keep their customers loyal through combinations of voice, video, data and mobile, and storage could add another tool to reduce "churn," or customers leaving for another provider, Huberman said.

"If, on top of that, I've got all your backup -- so I've got all your data there, too -- it gives you another hurdle to go over before you decide to churn," Huberman said.

Also on Wednesday, Huberman predicted flash technology would remain a niche product in home storage until at least late 2010. It's only a matter of time before flash supplants most hard drives, but it will be a long time, he said. Some interesting products are likely to start appearing for the 2010 fourth-quarter holiday season, he said.

 

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