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The HDS Story in 3D

F.Y. Teng | Dec. 9, 2010
A little about how Hitachi Data Systemss three-dimensional scaling platform and management software could change the data centre as we know it today.

With the Hitachi Virtual Storage Platform, are you targeting the conversion of existing customers more so than completely new accounts right now?
Were getting in the teens amount of revenue from our new customers, so one of the areas that weve invested heavily in, in spite of the challenges globally in the economies, is increasing our customer facing resources. Weve added 20 percent more customers and that extends further our ability to compete for more new large clients. I named a variety of those earlier.

If you look at an example like Nokiathat can be a very significant global presence that could drive ongoing revenue for us. We expect to continue to drive well into the teens amount of our revenue out of new business, while the remainder will come out of our installed base.

Now, what were seeing globally is a lot of those clients who last year said their IT budget was frozen are really telling us today that its flat or increasing. Theyre looking to take advantage of the fact that the total cost of ownership of this product will be reduced by as much as a third in the very first year that our customers implement it. The acquisition cost can go down by as much as 70 percent, and the footprint reduced by about 30 percentthats in comparison with the offerings of the competition. And the carbon emission, which is increasingly important around the world, will be reduced by more than 30 percent, as compared to our competitors. We believe that collectively these make for a very compelling value proposition to both installed clients and new clients.


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