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Departure of AMD executives points to strategy shift

Agam Shah | Feb. 9, 2011
Advanced Micro Devices on Wednesday announced a flurry of moves, including the departure of two senior executives, which analysts said was part of an internal cleanup effort as the company searches for a new CEO.

Beyond manufacturing, further restructuring may be in store as AMD looks to boost its server and mobile operations, McCarron said. AMD lost processor market share to Intel in the server and mobile PC space last year, despite adding customers. During the third quarter last year, Intel had an 80.4% market share of microprocessors shipped, while AMD had a 19.2% market share.

The company offers strong chips for laptops and netbooks but has been slow in planning for the tablet market, which is growing at a fast rate. AMD has held back plans to release its first tablet chips in 2012.

There are questions over whether x86 processors from Intel and AMD have a role to play in the tablet market, but AMD's future plans may include quickly addressing the tablet market.

"The bus hasn't left the station on that one," which points back to AMD's plans to put more focus on the mobile market, McCarron said.

 

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