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Forrester buys Springboard Research

Jack Loo | May 13, 2011
The move deepens Forrester’s knowledge of emerging markets like Asia.

Springboard Research CEO, Dane Anderson

 

SINGAPORE, 13 MAY 2011-Forrester Research yesterday announced its acquisition of Springboard Research.

The expertise and knowledge in emerging markets in areas such as Asia, Middle East and Africa is what made Springboard a prime acquisition prize for Forrester, according to Springboard's co-founder Dane Anderson.

"What attracted them is our nimble and innovative approach to the research business," said Anderson. For instance, in countries such as India and China, the firm hired locals as analysts and set up project management specialists to support the research networks. He will now take the designation of VP research director and region manager for the Asia Pacific.

The acquisition process first started in the third quarter of last year. Much of the time was spent on sharing information and processes as well as understanding the working cultures of both organisations.

"This acquisition deepens our knowledge of the Asia Pacific region, and it formalises our entry into China," said George F. Colony, Forrester's chairman of the board and chief executive officer.

Another attraction was a Springboard creation called Benchmark IT, a survey methodology that allows end-users to compare their IT organisations with that of their peers, said Anderson.

For Anderson, joining Forrester meant access to a broader base of end-users as well as new media and market channels. The new Forrester will also be looking for additional staff to handle the Asia market, he said.

Springboard Research's 48 employees, including 36 research professionals and its entire leadership team, will join Forrester. Meanwhile, Springboard's products will gradually be rebranded under the Forrester name.

When asked about whether he will miss the business that he co-founded in 2003, Anderson replied: "We are doing the same thing but just with a lot more resources. We are passionate about what we are doing, not what we call it."

 

 

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