"We have three guiding principles driving the program. First, the customer is a priority as everything we do has to help benefit them and partners. We need to be focused in terms of the markets and the portfolio we develop. And third, it is all about simplicity.
"We believe by simplifying everything - from business processes to organisational layers - we will become closer to our customers and partners, easier to do business with and better to work for," he said.
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