Microsoft has appointed Cesar Cernuda as the new Area Vice President for its Asia Pacific region, the software giant announced on 11 March.
Cernuda will lead Microsoft's business in Asia Pacific, which includes 17 offices in 12 countries, Microsoft said in a statement.
He will be responsible for leading the company's commercial and consumer product, services and support offerings, as AP continues its aggressive consumption of cloud, mobile, big data and social technologies.
A Microsoft veteran of some 16 years, Cernuda was most recently Vice President of Sales, Marketing and Services for Microsoft's Latin American operations, based in Fort Lauderdale, Florida.
Prior to that role, he served in a number of senior-level Microsoft roles. He had started his career in the banking industry, working on the launch of Banco 21 (currently known as Banco Gallego), before joining Software AG.
Cernuda's appointment is effective immediately and he will relocate from Florida, USA with his wife and two children to assume his responsibilities in Singapore in the near future.
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