“In the final section, we create challenges for the participants,” says Mok. “For example, in one of the challenges, participants have to multiply a sum of money given to them within 24 hours. Another example is a marketing-related activity, which tests the feasibility of their ideas. In this challenge, participants have to obtain a certain amount of money from people who pre-order the product of their business,” he elaborates. “This allows them to understand the needs of their target customers,” Mok explains.
The programme culminates with a business plan competition. At the end of the five-day competition, participants pitch their business ideas and the best ones get selected. Winners then undergo three months of intensive workshops where they get to meet successful entrepreneurs in the country, says Mok.
“Micro investments are then made with these rural entrepreneurs, and we continue to support them with resources to grow their business,” Mok concludes.
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