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12 hot cloud computing companies worth watching

Brandon Butler | Sept. 6, 2012
While big-name players such as Amazon, Google, IBM, Verizon and VMware sit atop the burgeoning cloud computing market, an entire ecosystem of early stage startups are looking to stake their claim, too.

CloudOn powers its application using proprietary software developed for optimizing Microsoft Office for use on a gesture-controlled mobile device. On the back end, it leverages file sharing services DropBox, Google Drive and Box, while hosting the software as a service (SaaS)-based application in the Amazon Web Services cloud. The success has fueled the company's further development. Having raised $26 million through two rounds of funding, the company is aiming to start monetizing the product early next year.


Focus: Cloud and network mapping and performance benchmarking Founded: 2011 Location: Ann Arbor, Mich. Management: CEO Craig Labovitz, previously chief scientist/chief architect at Arbor Networks Funding: $1.5 million in seed funding from DFJ Mercury and RPM VenturesProduct availability: Public beta 

Why it's worth watching: Just how well do you know your cloud?

Do you know all of the service providers in the supply chain that make up your cloud service? If you're a service provider, do you know exactly what's going on in your network? DeepField claims it has the answers.

Founded in the fall of 2011 by network security experts who specialized in DDoS protections, DeepField gives customers a deep analysis of what the company calls the cloud genome. It's the exact makeup of a cloud infrastructure and the various vendors and users on the network.

DeepField installs virtual machines on the network to conduct a range of analytical functions. "This allows anyone with a large network or compute infrastructure to get a clear handle on exactly what's happening in their network," says DeepField Chief Data Scientist Naim Falandino. DeepField officials are releasing scant details of how the system works because of a patent pending on the back-end technology, but Falandino says it has the ability to conduct real-time monitoring and mapping.

The company's product is currently in public beta, but DeepField is ramping up for its general availability this fall.

As Network World's Carolyn Duffy Marsan explained in a recent profile, mapping a cloud's architecture can help network operators better understand their cloud services, more easily launch new services and improve system performance.

DeepField engineers have already used their data to yield some interesting findings. In April, for example, co-founder Craig Labovitz described how he used DeepField technology to monitor weeks of network data from several million Internet end users to find that nearly one-third of all Internet traffic is somehow connected to Amazon Web Services infrastructure.


Focus: Business intelligence software Founded: 2011 Location: American Fork, Utah Management: Founder/CEO Josh James, who also started the Omniture Web analytics service  Funding: $63 million, including from CEO Marc BenioffProduct availability: Not saying yetFun fact: Changed name to from Corda to Domo, meaning "thank you" in Japanese, to thank customers for using the service 


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