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5 things to watch for at Amazon's re:Invent cloud conference

Brandon Butler | Nov. 11, 2014
re:Invent kicks off Wednesday in Las Vegas

In years past AWS has also launched new virtual machine instance types at re:Invent, so expect that to happen this year too. Microsoft just launched a new G-Series of VMs, which some call the Godzilla size because they are so big. Google offers per-minute billing and automatic discounts based on how much its customers use the cloud. AWS could roll those features out. Expect some innovation in this area, since it is a core AWS feature.

3) Data data data
One of AWS's priorities during the past few years has been to position its cloud as the spot to store and process data. Two years ago AWS launched Redshift, a data warehouse and analytics tool. Last year it launched Kenesis, a real-time data processing engine. What's in store this year? Housing as much customer data as possible is a goal of all the big cloud providers. The more data in their cloud, the more money they collect. The cloud is also a natural landing spot for large amounts of data, given the almost unlimited storage and massive computing power to process it. How's AWS going to attract even more customer data into its cloud?

4) New apps
Another trend from AWS during the past few years is to move beyond just providing commodity infrastructure services like compute, network and storage. It has rolled out a variety of enterprise apps too. These include the WorkSpaces VDI announcement and the introduction of Zocalo, the document storage and sharing services (think of it as a DropBox competitor). Just recently AWS launched a new Directory service. Expect AWS's drumbeat of new apps to continue.

5) Mobile computing and containers
A big push last year at re:Invent was mobile. AWS launched Cognito, an identity and user synchronization tool for mobile app developers. AWS will likely continue to court mobile app developers. It's an area that Google has focused on, particularly in marketing its cloud as the one for Android developers. AWS has a couple of sessions for developing apps for the company's Fire Phone, but if AWS is smart they will make a stronger play for its cloud to be the landing spot for hosting apps for any devices on AWS.

And then there's the container issue. Perhaps the hottest buzzword in tech right now, AWS has hinted that there will be some container news, so stay tuned to hear exactly what it is. Google beat them to it last week with the announcement of Google Container Engine (GKE), which is a hosted container management service. Your move, AWS.


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