SINGAPORE, AUGUST 18, 2010 Amazon Web Services LLC (AWS) launched today (Wednesday, August 18) this year's edition of Start-Up Challenge, what the company's executives refer to as a contest that encourages start-up companies to leverage the AWS cloud platform to quickly and cost-effectively innovate and build the infrastructure for their businesses.
Into its fourth year, the Start-Up Challenge now is taking entries from a total of 22 countries, includingfor the first timefour Asian countries (India, Japan, Singapore and South Korea), Australia and New Zealand.
An AWS press release just issued late today listed the following prizes and incentives:-
*Regional semi-finalists will receive US$2,500 in AWS service credits.
* Global finalists will receive US$10,000 in AWS service credits and a trip to Palo Alto, CA., U.S.A for the final judging and awards ceremony.
* The global grand prize winner will be awarded US$50,000 cash, US$50,000 in AWS service credits, premium support services and technical mentorship from Amazon Web Services for one year, as well as a possible investment offer from Amazon.
* All qualified contestants will receive US$25 in AWS service credits to kick-start the process of building their businesses on AWS.
In addition, the statement cited the criteria for winning the competition: Contestants will be evaluated on the originality and creativity, the likelihood of long-term success and scalability, how well they address a need in the marketplace, and the degree to which the business implements and integrates the pay-as-you-go technology platform and services offered by AWS. Also, entries must be received no later than at midnight U.S. Pacific Time on Oct. 31, 2010.
Some terms and conditions were spelt out too. Eligible AWS Start-Up Challenge contestants must be privately held companies or individuals legally based in the following countries: Australia, Austria, Belgium, Canada (excluding the Province of Québec), Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Luxembourg, Netherlands, New Zealand, Singapore, South Korea, Spain, Sweden, United Kingdom or United States. Eligible contestants must have generated no more than US$10 million in annual revenue and no more than US$10 million in outside funding. Start-ups submitted for the contest must use the cloud computing solutions offered by AWS, such as Amazon Elastic Cloud Compute (Amazon EC2) or Amazon Simple Storage Service (Amazon S3).
More details on the competition are available at aws.amazon.com/startupchallenge.
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