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Box updates storage app with iOS 8 widget and more

Matt Weinberger | Nov. 12, 2014
Cloud sync-and-share company Box thinks it's pretty much nailed down its sales pitch to the enterprise: Keep all your data accessible to everybody on every device, with all the regulatory compliance needs of the modern enterprise.

Yeh said staying enterprise-friendly while still building out quick, easy features is a balancing act that requires constant consideration. Box just hired industry insider Ethan Batraski, whose been involved in user experience for a dozen years, as vice president of product design to help keep all the balls in the air. Box also continues to grow out both sides of its business ahead of its IPO, which is still slated between now and the release of Ghostbusters III

"If we don't get UX right, we'll never succeed," Yeh says. 


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