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EMC gets serious about the hybrid cloud

Nurdianah Md Nur | July 17, 2014
The new products will help enterprises reduce the cost of running their existing application estate so that they are able to further invest in new applications to meet the needs of the third platform.

David Webster of EMC
David Webster, president for Asia Pacific and Japan at EMC Corporation, announcing the company's new offerings during the 2014 EMC Forum at COEX Convention and Exhibition Centre in Gangnam, Seoul on 8 July 2014.

In line with its mission to boost the adoption rate of hybrid cloud, storage vendor EMC has acquired TwinStrata and unveiled new product releases across its enterprise storage and scale-out network-attached storage (NAS) portfolio.

According to EMC's research, enterprises are experiencing a 29 percent annual data growth in existing application workloads, a continued 58 percent "drag" incurred by supporting infrastructure applications on business applications, and the escalating need for faster performance for specific application workloads. While reducing the cost of running their existing application estate is important, enterprises also need to invest in new applications so as to transform themselves and meet the needs of the third platform, which consists of cloud, social, mobile and big data.

EMC's new products will thus help enterprises do so by bridging the management of new and existing application workloads without creating further infrastructure silos, said David Webster, president for Asia Pacific and Japan at EMC Corporation. Announced at the EMC Forum 2014 in Seoul, South Korea on 8 July 2014, the new products include VMAX3, XtremIO 3.0, Isilon OneFS, Isilon S210 and Isilon X410.

Foundation for the hybrid cloud
The advent of public cloud services allowed enterprises to bypass IT and quickly procure the applications they needed. While this allowed businesses to be agile, it has caused IT departments to lose control of the company's data, said EMC in a media statement.

To enable IT teams to regain control, the VMAX3 enterprise data service platform enables them to decide where to best to run specific workloads - within the data centre or in the public cloud - while maintaining the flexibility offered by public cloud services.

The platform does so with the help of the new open converged storage hypervisor and operating system HYPERMAX OS, and Dynamic Virtual Matrix architecture, said EMC. HYPERMAX OS delivers the ability to perform real-time and non-disruptive data services while the Dynamic Virtual Matrix architecture enables customers to dynamically allocate processing power for improved performance and to ensure predictable service levels at scale.

The VMAX3 will also feature TwinStrata's cloud array product, said Colin Gallagher, director of VMAX Product Marketing, EMC Corporation. He explained that cloud array is a tiering solution that enables infrequently accessed data that is stored on premise to be moved to the public cloud so as to lower total cost of ownership (TCO).

Available in 100K, 200K and 400K, the new VMAX3 hardware is designed so that enterprises can start hyper consolidating enterprise applications from hundreds of virtual machines to tens of thousands virtual machines. With VMAX3, enterprises may expect a three times faster performance and 50 percent lower TCO, thus accelerating Oracle, SQL, SAP transactional processing, high bandwidth data analytics and file workloads, said Webster. "VMAX3 is the foundation for hybrid cloud as customers look to deliver Storage-as-a-Service with simple, policy-based service levels," he added.


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