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Singapore-based Init deploys Microsoft Azure to deliver better customer value

Zafirah Salim | Nov. 13, 2014
The software company saves up to 60 percent in costs by developing custom applications on Microsoft Cloud.

Singapore-based software development company, Init Service Technology (Init), has chosen Microsoft Azure and .NET framework as its platform for building customised applications for its customers.

The deployment has helped Init to focus on delivering quality software for its customers, and save up to 60 percent on costs incurred from hosting and licensing fees, according to a statement by Microsoft.

With Microsoft Azure, Init no longer has to pay upfront fees for hardware, or pay a fixed fee for unused resources, with a pay-per-use model. The deployment has also offered more flexibility in resourcing for Init as a growing company, as compared to alternative options such as running an on-premise setup, co-located server setup, or third-party hosting.

"Microsoft Azure's support for mixed platforms, including open source software like Java, is a big plus in building applications meant to run on a bevy of web-based and mobile platforms, including iOS and Android," said Sing Kwang Eng, Director, Init Service Technology. "We chose Microsoft Azure because it has the right balance of reliability, flexibility and cost efficiency along with the fact that our team has prior experience in developing with ASP.NET."

Delivering better value to customers with greater efficiency

Developing on Microsoft Azure has enabled Init to simulate application development environment closely, ensuring that the apps developed are already close to actual environments, thus reducing time spent on development and delivering custom applications for its customers in a shortened timeframe.

It is also easier for Init's developers to stage demonstration sites and applications, and assess resources through the cloud, as well as remove the need to deploy customer applications within complicated infrastructures pre-owned by its customers. With Microsoft Azure, it is estimated that Init enjoys 50 percent efficiency gains from support, troubleshooting and response to application issues.

"Init is a perfect example of a partner who has transformed their operations and differentiated their solutions with Azure, delivering more value to their customers on the Microsoft cloud platform," said Joey Tan, Cloud & Enterprise Business Group Lead, Microsoft. "Our cloud services provide significant opportunities for partners to drive business value for themselves and their customers in a mobile-first, cloud-first world."


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