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SingTel expands cloud services to HK

Veronica C. Silva | July 12, 2012
Enterprise customers can eventually use SingTel's interconnected cloud services offering in AP.

Singapore Telecommunications (SingTel) is spreading its wings further in the region with the recent launch of its cloud services in Hong Kong. Businesses in the Special Administrative Region of China can use SingTel's PowerON Compute services to enable them to lower IT costs, increase productivity and improve agility.

The cloud services offering in Hong Kong is similar to what SingTel offers customers in Singapore and Australia. PowerON Compute Hong Kong offers hybrid enterprise-class cloud service which can be accessed by either a public Internet connection or through a private secured network.

SingTel said PowerON Compute will take advantage of SingTel's state-of-the-art data centre in Hong Kong where customers are assured of security features offered by the data centre.

"With the launch of the PowerON Compute Hong Kong, SingTel is bringing our proven cloud services and solutions closer to our enterprise customers in Hong Kong. The close proximity to our customers in Hong Kong reduces latency in our cloud services," said Bill Chang, managing director, Business Group, Group ICT, SingTel.

SingTel said the launch of PowerON Compute Hong Kong is part of its initiative to roll out a federated cloud network linking Singapore, Australia and Hong Kong in the third quarter of 2012. By expanding SingTel's cloud footprint in the region, enterprise customers can also take advantage of seamless services. When this happens, customers have a better choice of location from which to host their data to bring them closer to the regional operations.

Networked cloud locations

"By networking our federated cloud in Singapore, Australia and Hong Kong in the third quarter of 2012, we can deliver seamless and reliable cloud service to help our enterprise customers drive their growth in productivity, lower capital expenditure and enhance their agility. The launch of PowerON Compute Hong Kong is a key strategy in entrenching SingTel's position as the leading cloud service provider which delivers seamless and true enterprise-grade cloud services in the Asia Pacific region," said Chang.

The expanded footprint also offers SingTel customers the convenience of dealing with a single cloud provider for a range of services.

PowerON Compute services are available for a monthly subscription fee. This business model relieves enterprises of additional heavy capex on servers and maintenance costs, SingTel said. Customers can also scale up or down their usage depending on demand. The subscription-based model also frees up an organisation's financial resources to enable it to invest in other company resources.

The launch of PowerON Compute is timely because based on industry research by Gartner, Hong Kong enterprises are projected to spend HK$106.4 million (US$13.7 million) on virtualisation infrastructure software this year, up 14.9 percent over 2011.

The cloud computing market in China is expected to increase from RMB16.7 billion (US$2.62 billion) in 2010 to RMB117.4 billion (US$18.6 billion) in 2013, with a compound annual growth rate of about 91.5 percent, according to CCID Consulting, Cloud Computing Strategy Research Report of April 2011.


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