Other AWS customers have also come to rely almost entirely on the cloud, including Condé Nast and News Corp. media companies, Suncorp bank, Hess energy company and a number of independent software vendors such as Infor and Splunk, Jassy said. Of course, one of AWS' big early wins was the Netflix streaming service.
In addition to customer wins and big-picture predictions, Jassy also unveiled new and forthcoming services on AWS.
Perhaps most notable is a fully relational database, called Aurora, aimed at competing with traditional enterprise-oriented relational databases from Oracle, Microsoft and IBM.
In early 2015, the company will start offering a set of tools to ease and streamline the process of writing and deploying applications within AWS, including AWS CodeDeploy, AWS CodePipeline and AWS CodeCommit.
The company also unveiled some management tools for administrators. The AWS Key Management Service eases the considerable burden of managing encryption keys that are used to protect an organization's data and applications.
The AWS Service Catalog gives administrators a central location for an organization's employees to procure AWS services from a central portal.
AWS Config provides a way to document how AWS services are used and configured, which could be a big help for organization that uses ITIL (IT Infrastructure Library) or a CMDB (configuration management database) to manage resources.
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