Longbottom added that example that, "people are taking something like SAP, moving it from a physical in-house and sticking it in the cloud. That is not really advanced hosting."
Dennis Drogseth, vice president of EMA, said: "Stories about successful cloud implementations are captivating, but the reality is that cloud is more complex than many news headlines make it out to be,
"Companies must be self-aware. Unless they have an experienced staff that can manipulate the mass-market systems of the big providers, they should seek cloud vendors that take a different, personalised approach."
News UK is a well-known AWS evangelist. The global media company is in the process of moving its ERP systems, logistics, distribution and manufacturing systems into a virtual private cloud (VPC) connection between parent company News Corp's infrastructure and Amazon's data centre.
Amazon Web Services, Google, Microsoft and Verizon all suffered highly publicised outages last year.
Sign up for Computerworld eNewsletters.