Its success earning such credibility will come down to community and developer marketing, he said. For example, Amazon Web Services, which is relatively open, and Google have good relationships with developers, he said. But Microsoft has had to work very hard to convince developers that it's not "some kind of 'evil empire' when it comes to locking in developers to Azure," Cote said.
Because VMware hasn't outlined pricing details yet, Cote sounded a bit skeptical about whether Cloud Foundry will be truly open. PaaS providers typically lock users into some component so the vendor can earn revenue from each installation. It appears that VMware is trying to build a very large environment with hopes of earning revenue only from specific types of uses.
"I hope that's what they're doing at least: The bad thing would be for their business folks to worry about monetizing every single Cloud Foundry instance," he said.
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