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Why CFOs and cloud computing have a love-hate relationship

Bernard Golden | March 14, 2012
Cloud computing offers a value proposition that can be both appealing and unsettling to the CFO. However, columnist Bernard Golden explains why freeing up capital investment should more than make up for the uncertainty of variable monthly pricing.

In sum, uncertainty and its attendant risk are associated with every choice we make. For CFOs, the choice is whether to accept modest levels of uncertainty to avoid higher levels that other choices might entail. We are in a period of transition, with financial organizations still learning how to manage in a world of variable costs. There is little doubt in my mind that, in the long term, CFOs will develop comfort with the new financial model of on-demand payment and will also develop techniques to reduce the payment variability associated with that framework.


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