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Apple's Jony Ive describes his "fanatical" approach to design in new interview

Ashleigh Allsopp | Oct. 14, 2013
In interview with Vanity Fair about (RED) charity auction, Ive says that the most important thing in design is to really care

"I found it a very odd and unusual thing to put this amount of love and energy into one thing, where you are only going to make one," Ive said of the camera. "But isn't it beautiful?"

Bono revealed to Vanity Fair that he believes it'll actually be Ive or Newson that takes home the camera after the auction. "I think what will really happen is that they are going to outbid each other to see who gets the Leica," he said.

You can read the full interview with Ive and Newson on Vanity Fair's website.

 

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